The Truth About Yadas

Visible

Role
Campaign Branding / Art Direction / Video Concepting (TVC) / Set & Wardrobe Styling / Social Media
Client
Visible
The Truth About Yadas

FEATURED IN ADAGE, MUSEBYCLIO, DRUM, AND MORE.

1x Platinum MUSE Award Winner 2024 | Video + Celebrity/Fan

1x Webby Award 2024 Honoree | Advertising, Media & PR - Best Use of Earned Media

Visible keeps it simple: one line, unlimited data, on Verizon’s network—all for a low price with zero 'yada yada.' So when Metro by T-Mobile tried to claim 'Nada Yada Yada,' we couldn’t help but raise an eyebrow. That’s why we brought in the king of yada yada himself, Jason Alexander, to point out the fine print Metro conveniently skipped. Because if there’s yada, we’ll find it—and probably make a commercial about it.

Creative Leads—Devin Kharpertian and Alex Rhubart | Senior Copywriter—Kaitlin Bowen | Senior Art Director—Emma Wood | Designer—Elena Anunciado (myself)

Work done for Madwell

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