To launch Pure Leaf's new functional, focus-boosting tea, we partnered with globally recognized, award-winning creative production company Psyop to bring it to life. We visually turned confusion into clarity, showing how every crack, bubble, and pour helps scrambled disorder snap sharply back into focus.

Creative Director—Alyssa Fishman | Associate Creative Director—Maggie Garcia | Senior Copywriter—Kaitlin Bowen | Senior Art Director—Elena Anunciado (myself)

Work done for TBWA\Chiat\Day\NY

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