There's nothing like a marathon that brings people together, and no marathon does that better than New York City. While over 50,000+ runners across the finish line each year and thousands more show up to cheer them on, the challenge and opportunity were clear: drive tune-in by developing a campaign that more fully conveyed the transformative power of running.
Together, we created a flexible, iterative comms platform capable of expressing raw, emotional marathon moments for years to come. Because no matter who you are or where you come from, one thing's for sure when it comes to our marathon: It will move you.
Executive Design Director—Conor Birney | Creative Director—Mauricio Galvan | Copy Director—David Salisbury | Associate Creative Director—Alex Kaufman | Copywriter—Kaitlin Bowen | Designer—Elena Anunciado (myself)
Work done for Madwell
