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Campaign Branding / Art Direction / Social Media / Editing / Video Concepting
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The concept.

To celebrate the 75th anniversary of the Air Force, JobsOhio set out to tell the story of three Air Force families living and thriving in Dayton. We created a three part documentary series, released on YouTube, following their lives.

The spots were supplemented with an integrated campaign which included a suite of paid/organic social, email/podcast assets, and programmatic display banners.

The challenge.

My role as a designer was to create an art direction/documentary brand look + feel that could be applied to every visual extension of the campaign. The challenge lied in creating a visual identity that felt cohesive to the greater parent brand, JobsOhio, while capturing the warmth, brightness, and inspiring tone of this never-been-done-before, Air Force-focused, long form content documentary series.

Through an extensive branding explore, we were able to nail a visual brand identity for the documentary that touched all aspects of the campaign. We developed a documentary brand style guide (a guide/reference for developing any future digital and print content), movie posters, and a variety of video teasers/trailers/social media post content (organic/paid) that served to bring this campaign to life

Group Creative Director—Laura Wasson | Creative Director—Elinor Beltrone | Senior Copywriter—Javier Ortiz | Designer—Elena Anunciado (myself) | Production—Good Company

Work done for Madwell

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