Developed in 1786 by Antonio Benedetto Carpano, Antica Formula is the original formula for vermouth.
Leaning into Romanticism ideals from when Antica Formula was first crafted, we worked to develop a new visual identity that communicated luxurious drama and passion while ensuring consistent and clear bottle and cocktail representation.
Group Creative Director—Laura Wasson | Creative Director—Courtney Schopfer | Associate Creative Director—Julia Compton | Senior Copywriter—Sam Dickson | Senior Designer—Emma Wood | Copywriter—Kaitlin Bowen | Designer—Elena Anunciado (myself) | Digital Illustrator—Vanessa Rivera
Work done for Madwell
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